Apple TV+

Apple TV+

app

12+, 2016, Entertainment

WISE
76%

WISE Score

4.8

App Store

Apple's streaming platform with strong parental controls and a curated library—but you'll need to set those restrictions on every device.

Where to Find

App Store
App Store
Google Play
Google Play
Screenwise Verdict

Apple TV+ is one of the more parent-friendly streaming platforms—strong controls, no ads on originals, and a smaller, curated library that feels less overwhelming than Netflix or YouTube. The dedicated Kids profile is a lifesaver for families with young children, and the Screen Time integration is seamless if you're already in the Apple ecosystem.

That said, it's not plug-and-play safe. You'll need to manually configure parental controls on every device (web, iPhone, iPad, Apple TV box), and the content spans the full spectrum from Snoopy to Severance. If you're willing to spend 10 minutes setting it up properly, it's a solid choice. If you're looking for something that's inherently kid-safe out of the box, this isn't it—but with the right guardrails, it's a quality option for intentional screen time.

Age Fit

Best for families with kids 4+ who want a curated streaming experience with strong parental controls. The Kids profile makes it easy to let younger children browse safely, while older kids and adults can access the full library of originals and third-party content. Not a standalone kids' app—requires active parent involvement to set up restrictions.

WISE Breakdown
Wholesome
75

As a platform/app rather than individual content, Apple TV+ is a mixed bag—it hosts everything from wholesome kids' shows like Snoopy in Space to mature dramas like The Morning Show. The dedicated Kids profile (TV-PG and below) provides a curated, age-appropriate space, and the robust parental controls let families filter by rating. The app itself doesn't push chaotic design or manipulative patterns, but the wholesomeness ultimately depends on what you're watching.

Imaginative
70

Apple TV+ hosts a range of original content—some highly imaginative (Severance's sci-fi premise, animated shows for kids) and some more formulaic. The app itself is a passive viewing platform with solid curation and personalized recommendations, but it doesn't invite creative expression or building. It's a gateway to imaginative stories, not a tool for making them.

Safe
82

Strong parental controls across all devices (4-digit passcode, Screen Time integration, dedicated Kids profile with PIN lock) make it one of the safer streaming platforms. No ads within Apple Originals. The app doesn't have social features, comments, or user-generated content. Key caveat: settings don't sync between web and native apps, so parents must configure each device separately. Content ranges from TV-Y to TV-MA, so vigilance is required, but the tools are there.

Enriching
72

Apple TV+ offers a curated library with Emmy-winning dramas, thoughtful documentaries, and educational kids' programming. The quality bar is generally high compared to algorithm-driven platforms. That said, it's still passive screen time—enrichment depends entirely on what you choose to watch. The app itself doesn't teach skills or prompt reflection, though some of its originals (Ted Lasso's themes of kindness, nature docs) can spark meaningful conversations.

Parent Info
✓

Why It Might Be Great

  • Dedicated Kids profile automatically filters to TV-PG and below, with optional PIN lock
  • No ads on Apple Originals; high production quality across most shows and movies
  • Robust parental controls via Screen Time and 4-digit passcode—lock content by age rating
  • Curated recommendations and a smaller library mean less algorithm-driven rabbit holes
  • Integrates with other streaming services (Disney+, HBO Max, etc.) for one-stop browsing
⚠

What to Watch For

  • Parental controls don't sync between web and native apps—you must configure each device separately
  • Content spans TV-Y to TV-MA, so the Kids profile or manual restrictions are essential
  • In-app purchases for rentals, channel subscriptions, and add-ons can add up quickly
  • Some Apple Originals (The Morning Show, Severance) are decidedly adult—preview before family viewing

Conversation Starters

  • "What's your favorite Apple TV+ show right now, and what do you like about it?"
  • "If you could create your own TV series, what would it be about?"
  • "Which characters from Ted Lasso or Snoopy in Space remind you of people you know?"

Ask Anything

Get a personalized guide on any topic

Writing about Apple TV+? Put this WISE score on your site