Tabitha Brown – WISE Score & Parent Review | Screenwise

Tabitha Brown

Name: Screenwise
Author: Screenwise

YouTube2010

79%

WISE Score

1.1M

Subscribers

America's Mom serves up vegan recipes, life wisdom, and Emmy-nominated preschool content with the warmth of a thousand hugs.

Tabitha Brown

YouTube

2010

79%

WISE Score

1.1M

Subscribers

America's Mom serves up vegan recipes, life wisdom, and Emmy-nominated preschool content with the warmth of a thousand hugs.

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1.1M

Screenwise Verdict

Tabitha Brown's channel is a rare YouTube gem—genuinely wholesome, emotionally intelligent, and free of the toxicity that plagues so much online content. Tab Time is legit quality kids programming that won awards for good reason.

That said, this is still YouTube, which means you're one autoplay away from unboxing videos or worse. The main channel has 1,800+ videos aimed at adults, so you'll need to actively curate. Use the Tab Time playlist or YouTube Kids app.

The vegan focus is thoughtful rather than preachy, but it's central to the content. If your family eats differently, it's a conversation starter, not a dealbreaker. The real value here is Tabitha's warmth—she models emotional health and kindness in a way that feels authentic, not manufactured. In the wasteland of YouTube kids content, that's worth a lot.

Age Fit

Tab Time is designed for preschoolers (3-5) but works up to about age 8 for kids who enjoy gentle, educational content. The main channel is for teens and adults interested in vegan cooking and lifestyle inspiration.

WISE Breakdown

Wholesome

Tabitha Brown's channel radiates warmth and kindness. Her signature catchphrases ('That's your business!') and gentle delivery model emotional regulation, positive family dynamics, and inclusive community-building. Tab Time episodes tackle social-emotional topics like friendship, family structures, and helping others with no negativity or chaos. The main channel mixes vegan cooking with life wisdom delivered in a nurturing, 'America's Mom' style that feels genuinely caring rather than preachy.

Imaginative

Tab Time blends live-action and animation with music and storytelling, offering creative variety for preschoolers. The cooking demos introduce plant-based recipes that could inspire kitchen experimentation. However, the channel leans more toward instruction and inspiration than open-ended creative play or world-building. Celebrity guests add novelty but don't necessarily spark imagination. It's educational and uplifting rather than deeply inventive.

Safe

Content is exceptionally clean—no profanity, violence, drugs, or inappropriate themes across 1,845 videos. Tab Time is Emmy-nominated kids content designed for preschoolers. Comments are enabled but the channel maintains a positive community. The main safety consideration is that YouTube's algorithm can lead anywhere, and the channel promotes plant-based eating which some families may want to discuss. No concerning controversies surfaced in recent searches.

Enriching

Tab Time explicitly teaches social-emotional skills, emotional regulation, and family values to preschoolers—clear developmental benefits. The vegan cooking content introduces nutrition concepts and cultural food exploration. Brown's life wisdom and positive affirmations offer genuine emotional support. However, entertainment value varies: Tab Time episodes are short and engaging for the target age, but the broader channel's slower-paced cooking videos may not hold modern kids' attention as well as high-production children's content.

Parent Info

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Why It Might Be Great

Tab Time is award-winning (Emmy-nominated, NAACP Image Award) preschool content that teaches social-emotional skills, friendship, and family dynamics through music and animation
Tabitha's genuine warmth and positive energy model emotional regulation, kindness, and self-acceptance—she's like a digital comfort blanket
Plant-based cooking demos can expand kids' food horizons and spark kitchen creativity without being preachy
Celebrity guests (Cynthia Erivo, Lena Waithe) add diversity and representation
Short Tab Time episodes (5-7 minutes) are perfect for quick learning moments without screen-time guilt

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What to Watch For

The main channel is really for adults—1,800+ videos of vegan cooking and lifestyle content. Tab Time is the dedicated kids series, so you'll want to curate what your child watches
It's YouTube, so the algorithm can take your kid anywhere. Use the YouTube Kids app or watch together
The plant-based food focus is educational but might prompt questions about why your family eats differently
Tab Time's pacing is gentle and calm, which is developmentally appropriate for preschoolers but might bore older kids raised on high-octane content

Conversation Starters

"Tabitha talks about what makes a family. Who's in our family, and what makes us special together?"
"She made a veggie burger taste amazing! What's a vegetable you'd like to try cooking a new way?"
"Tabitha says 'that's your business' when people make their own choices. What does it mean to respect other people's decisions?"
"In the show, they talk about helping friends. When was the last time you helped someone, or someone helped you?"