The tie-in that runs backwards
Most toy lines chase a hit show. NINJAGO went the other direction: LEGO invented the world in-house, launched the sets in January 2011, and commissioned the show to give them a story. The whole thing was planned as a three-year project. Fifteen years later it is LEGO's longest-running original franchise, with 210 episodes of Masters of Spinjitzu behind it and Dragons Rising in its fourth season on Netflix.
That origin is the most useful thing a parent can know about the theme. Every season exists, in part, to put new sets on shelves, and every wave retires to make room for the next. The redeeming part: both halves are good. The show earned its audience, and the sets are real LEGO engineering, not molded junk with a logo on it.
Destiny's Bounty, the ninja's flying ship and the theme's flagship build. LEGO has released and retired several versions since 2012.
One formula, every price point
Each wave runs the same lineup: mechs, dragons, a vehicle, a temple or ship, and the spinner tops that launched the theme. The repetition is a feature for young builders. Ball joints, sockets, and armor mounts recur from the $19.99 starter mechs to the giants, so a kid who finishes three Ninjago sets starts freestyling designs from the spare bin. The ceiling is real too: Ninjago City Markets is 6,163 pieces at $369.99, the largest NINJAGO set ever made.
Lloyd's Mech Battle EVO: 223 pieces, $19.99, box age 6+. Two mechs, one fight, the whole formula in one box.
Start at $20, not $370
For a ninja-obsessed 6-year-old, a $20 EVO mech is the entry point: one evening of building, two figures, and a villain to fight before bed. The 4+ sets go younger with bigger pieces. Save the ships and temples for a kid who has finished a few hundred-piece builds without drifting off, and treat the 2017 movie as the sillier, self-aware side door into the world. For the show side, season order, and age fit, the parent's guide to LEGO Ninjago covers it.
Buy the build, not the roster
The churn is the one trap. A kid chasing the full on-screen roster is on a treadmill LEGO designed, and last season's mech costs double on resale. Agree on one set per wave and let the spare bin fill the gaps. Browse the current wave at https://www.lego.com/en-us/themes/ninjago or start with the $19.99 mech at https://www.amazon.com/LEGO-NINJAGO-Figures-Upgradable-Minifigures/dp/B0BBZ11JVK.