Look, Alix Earle is massively popular with Gen Z for a reason—she's relatable, unfiltered, and doesn't pretend to be perfect. But let's be real: her content is essentially a highlight reel of drinking, partying, shopping, and getting ready to drink and party some more.

For younger teens (under 16), this is a hard pass. The casual alcohol consumption, adult relationship content, and materialistic messaging aren't what you want shaping developing brains. Even for older teens, you'll want to have conversations about what's being normalized here.

The content isn't educational, isn't particularly creative, and mostly exists to make viewers feel like they're missing out on a glamorous lifestyle they can't have (but can buy products to approximate). It's the digital equivalent of junk food—tasty in the moment, but nutritionally void.

If your teen is already watching her, use it as a teaching moment about influencer culture, alcohol normalization, and the difference between someone's curated online life and reality. But as something to actively recommend? Nah.