The Wendy’s app isn't 'media' in any meaningful sense—it’s a marketing vessel. It exists to turn a casual burger run into a data-driven loyalty loop. If you’re a family that hits the drive-thru once a week, the savings are real, but the cost is a permanent ad in your pocket.

For kids and teens, this is a prime example of the 'if the product is free, you are the product' rule. It’s worth a download only if you’re actively teaching them how to navigate digital marketing without falling for every 'limited time' siren song.