Pokimane is the gold standard for the 'safe' mega-influencer. If your kid is going to fall down a YouTube gaming rabbit hole, this is one of the better ones to land in. She’s savvy, articulate, and manages to stay relevant without relying on the 'shock and awe' tactics or cruelty that define many of her contemporaries.

That said, she is still a product of the attention economy. Her videos are masterfully edited to keep kids clicking, and the line between 'entertainment' and 'lifestyle marketing' is often non-existent. It's great content, but it's meant to be consumed in high volumes, so it's a perfect candidate for co-watching and discussing how the 'influencer machine' actually works.