The 'Wolf of Wall Street' Problem
Pain Hustlers joins a growing sub-genre of films that try to tackle massive social tragedies—in this case, the opioid epidemic—by using the fast-paced, high-glitz language of a sales thriller. Directed by David Yates (of Harry Potter fame), the movie attempts to show us the 'how' of the crisis: the bribes, the fake speaker programs, and the aggressive sales tactics used to push Fentanyl-based painkillers on patients who didn't need them.
Emily Blunt plays Liza Drake, a high-school dropout and single mom who gets a break from a frantic pharma exec played by Chris Evans. The first half of the film is a classic underdog story. We're almost invited to root for her as she saves the company and secures her daughter's future. This is where the friction lies for a family watch. The 'win' for the protagonist is a 'loss' for public health.
Why the Critics Panned It
The 22% score on Rotten Tomatoes isn't because the acting is bad—Blunt is actually quite good—but because the movie struggles to find its soul. It spends so much time on the flashy sales montages that the actual victims of the drugs feel like an afterthought or a plot device used to make Liza feel guilty in the third act.
If you're looking for a serious, grounded look at this topic, this isn't it. However, if you want to talk to your teen about incentive structures—how paying people to sell more drugs leads to exactly what you'd expect—it’s a very clear, if somewhat shallow, illustration of that concept.