It’s a 24/7 commercial with a catchy beat. If you’re okay with your kid being marketed to in exchange for 15 minutes of peace, Lol Surprise on YouTube is about as high-quality as brand-integrated content gets. The animation is slick and the characters are generally kind to one another.

But let’s be real: this isn't 'educational' in any meaningful way. It's engineered to keep kids in the L.O.L. ecosystem. It’s safe in terms of 'no bad words or scary monsters,' but it’s 'unsafe' for your credit card balance if your kid starts internalizing the need for every new series drop.