Bluey: The Video Game – WISE Score & Parent Review | Screenwise

Bluey: The Video Game

Name: Screenwise
Author: Screenwise

app2023

89%

WISE Score

4.3

App Store

A digital Heeler house that lets your toddler play Keepy Uppy without actually breaking your TV—just watch out for the monthly subscription fee.

Bluey: The Video Game

app

Everyone, 2023

89%

WISE Score

4.3

App Store

A digital Heeler house that lets your toddler play Keepy Uppy without actually breaking your TV—just watch out for the monthly subscription fee.

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Where to Find

App Store

Google Play

Screenwise Verdict

If your household revolves around Bluey, this app is a safe, high-quality haven. It’s essentially a digital playset that mirrors the show’s emphasis on imagination and family.

Unlike the 2023 console game which was criticized for being buggy and short, this mobile app version by Budge Studios is much more stable and better suited for the 'sandbox' style of play toddlers love.

Just be prepared for the 'subscription talk.' It’s not cheap, and the free version is just a tease. But in terms of 'wholesome' content that isn't brain-rot? It’s top-tier.

Age Fit

This is the 'sweet spot' for kids aged 3 to 6. It’s simple enough for a toddler to navigate but has enough 'Bluey' charm to keep a kindergartner engaged. Anyone older will find the lack of challenge boring.

WISE Breakdown

Wholesome

It’s Bluey. The brand is the gold standard for modeling healthy family dynamics, conflict resolution, and the importance of play. The app maintains the show's gentle, humorous, and supportive tone perfectly.

Imaginative

Unlike most 'tap-to-win' kids' apps, this is a digital dollhouse. It encourages open-ended exploration and 'what-if' scenarios in the Heeler home rather than forcing kids down a linear path.

Safe

Budge Studios is reliable with privacy and COPPA compliance, but the 'subscription wall' is aggressive. Much of the 'fun' is locked behind a monthly fee, which can be frustrating for kids and parents alike.

Enriching

Focuses on social-emotional learning and creative problem solving. It’s not teaching phonics, but it is teaching how to be a person—or a dog—which is arguably more valuable at this age.

Parent Info

✓

Why It Might Be Great

It feels exactly like an episode of the show, complete with the original voice actors and music.
Zero-stress gameplay: there are no 'game over' screens or timers to stress out a three-year-old.
Encourages 'virtual' chores and cooperative play, which might actually rub off on their real-world behavior.
The coloring and sticker activities are actually high-quality and easy for small fingers to navigate.

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What to Watch For

The 'free' version is basically a demo; you'll hit a paywall within 5 minutes of playing.
The $6.99/month subscription is steep for a single app—check if it's included in Amazon Kids+ or other bundles first.
It’s very simple. If your kid is over 7 or 8, they will likely finish everything there is to do in an hour.

Conversation Starters

"Which room in the Heeler house is your favorite to explore?"
"If we played Keepy Uppy right now, what's the one rule we should have?"
"Why do you think Bluey and Bingo like to play pretend so much?"
"What's a game we saw in the app that we could try playing for real in our backyard?"

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