Everyone, 2023
WISE Score
App Store
A charming digital dollhouse that lets kids live in Bluey’s world—just be ready for the 'subscription' talk when they hit a locked door.
If your kid is obsessed with Bluey, this app is basically a dream come true. It’s high-quality, it’s calm, and it actually encourages the kind of play we want to see.
However, the subscription model is the fly in the ointment. It’s expensive for what it is. If you have Amazon Kids+, it’s a no-brainer. If you’re paying full price, maybe treat it as a one-month 'special occasion' rental rather than a permanent fixture on the iPad.
Perfect for the 3-to-6-year-old crowd who worships at the altar of Bandit and Chilli. By age 7 or 8, the lack of complex goals might make it a 'play for five minutes and done' situation.
It captures the gentle, funny, and family-centric spirit of the show perfectly. There is zero 'brain rot' here—just the Heelers being the Heelers in a calm, beautifully animated environment.
This is a digital dollhouse. It doesn't force kids down a linear path; they can cook in the kitchen, play Keepy Uppy, or just move characters around to tell their own stories. It’s the opposite of a 'passive' screen experience.
While there's no chat or hidden nastiness, the monetization is aggressive. Locking almost the entire house behind a $7-$10 monthly subscription creates a 'begging loop' that is frustrating for parents and manipulative for toddlers who don't understand paywalls.
It encourages creative role-play and fine motor skills. Like the show, it models healthy social interactions and problem-solving through play rather than didactic 'educational' drills.
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