2023
WISE Score
BLACKPINK's official Roblox palace, where fans danced, took photos with the members' avatars and threw themed parties. It closed in November 2024.
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BLACKPINK The Palace was a polished fan hangout from the group's label: a palace built from their music videos, dance moves to learn, avatars of all four members to pose with, and rooms to decorate for parties.
It closed on November 26, 2024, so there is nothing to join now. While it ran, the main cost was the stream of exclusive emotes and outfits for Robux.
Aimed at BLACKPINK fans, roughly 9 to 15. Nothing in it needed a content warning. With the palace closed, the question for most families is the fandom around it: merch, concert tickets and fan accounts.
A cheerful fan hangout built around the group's music videos, with dancing, photos and parties. The members appear as stylized avatars and nothing in it was crude or scary.
Decorating and hosting party rooms gave kids some room to create, but most of the time went to sightseeing, dancing and collecting.
Free to enter, with public chat and a steady stream of exclusive emotes and avatar items for Robux, the kind of fan merch that adds up. Crystal smashing to upgrade items rewarded long sessions.
Learning choreography is real practice, but the experience was mostly a branded gathering spot with little to learn.
BLACKPINK The Palace opened on Roblox on August 25, 2023, as the group's first official experience there. YG Entertainment published it through its official Roblox group, and Karta, a UK studio that had built Roblox spaces for Amazon Music, designed it. The rooms borrowed their look from BLACKPINK's music videos, and avatars of Jisoo, Jennie, Rosé and Lisa walked the grounds so fans could take photos with them.
Fans learned signature choreography, tried on outfits from the group's past eras, and earned in-game currency to decorate rooms and host BLACKPINK parties for friends. Below the palace, a cavern let players smash crystals with a hammer shaped like the group's lightstick to power up their items. A larger Pink Caverns area with puzzles arrived in December 2023.
Walking in cost nothing. The shop sold exclusive emotes set to the group's songs and BLACKPINK avatar items for Robux, and new drops kept coming. The last ones went on sale with a countdown to the closing date. For a fan, that pull toward one more emote is the same one behind lightsticks and album versions, and it is worth a spending limit in Roblox's parental controls.
The Palace was announced as a lasting home for fans, but YG closed it at 9 a.m. Korea time on November 26, 2024, after about 5.5 million visits. A kid who wants BLACKPINK on a screen now can watch BLACKPINK: Light Up the Sky, the Netflix documentary about the members' training years.
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