Alix Earle is the ultimate modern influencer. She’s mastered the art of the parasocial relationship, making millions of people feel like her best friend while she gets ready for a night out. For a parent, the 'danger' isn't a scary stranger; it's the quiet pressure of lifestyle comparison and the constant urge to buy the next $50 serum.

If your kid is into her, they aren't watching for 'education'—they're watching for the vibe. It’s essentially a 24/7 reality show. It’s not 'bad' content, but it is heavily focused on a version of adulthood that revolves around consumption and partying. If they're watching, it's worth a co-view just to talk about how much of this 'unfiltered' life is actually a carefully managed business.