Brooks Rosser is the breakout star of American Idol Season 24 who is currently proving that "main character energy" is best used for good, combining a hauntingly unique vocal style with a background in dementia care that has Gen Z actually putting down their phones to listen.
TL;DR: Brooks Rosser is a Season 24 American Idol contestant whose "unicorn" voice and history of using music to help dementia patients have made him a viral sensation. For parents, he’s a rare example of high-EQ content that bridges the gap between digital trends and real-world empathy. You can follow his journey on the ABC app or catch his viral clips on YouTube.
If you haven't been keeping up with American Idol this season, Brooks Rosser is the contestant everyone is calling a "unicorn" because his sound doesn't fit into any of the standard boxes—it’s part folk, part soul, and entirely raw. Before hitting the big stage, Brooks spent his days working in a memory care facility, using his music as a therapeutic tool for residents living with Alzheimer’s and dementia.
This isn't just a "sob story" for the cameras; it’s the literal foundation of his artistry. He understands that music is a bridge, and that sincerity is the only way to cross it. In an era of over-produced "brain rot" content, Brooks feels like an antidote. Screenwise rates American Idol as a solid family-viewing choice, but Brooks specifically elevates it to a "must-watch" for his ability to model genuine connection.
If your kids are calling everything "Ohio" (which, in their world, basically means weird or cringey), they are likely making an exception for Brooks. While he is definitely "unique," he’s the good kind of weird—the kind that Gen Z identifies as "authentic."
- The "Unicorn" Factor: He doesn't look or sound like a manufactured pop star. In a world of filtered Instagram aesthetics, his messier, more emotional performances feel "real."
- The Empathy Flex: Gen Z actually cares deeply about social issues and mental health. Seeing a guy who spent his pre-fame life caring for the elderly makes him "low-key the GOAT" in their eyes.
- Viral Moments: His performances are tailor-made for TikTok, where 15-second clips of his high notes are racking up millions of views.
We talk a lot at Screenwise about "digital wellness," and that usually means setting timers or blocking apps. But a huge part of digital wellness is the quality of the media we consume. Brooks Rosser provides a perfect "on-ramp" for conversations that have nothing to do with tech and everything to do with being human.
When your kid watches Brooks, they aren't just watching a talent show; they’re watching a masterclass in empathy. His story allows us to talk about how music affects the brain, why we should respect our elders, and why it’s okay to be a "unicorn" in a world of horses.
Ask our chatbot for more shows that promote empathy and emotional intelligence
If your family is already following Brooks’ journey, use these prompts to move the conversation past "he's a good singer":
- On Authenticity: "Brooks has a very different style than the other contestants. Do you think it’s harder to be yourself when everyone else is trying to fit in?"
- On Empathy: "He used music to help people with dementia. How do you think that experience changed the way he sings now?"
- On Digital Impact: "We see his clips on TikTok all the time. Do you think people like him because of his voice, or because of the person he is?"
If Brooks has sparked an interest in your house for more soulful, meaningful content, here are a few Screenwise-approved picks:
This film is a beautiful look at music, family, and the deaf community. Like Brooks, it emphasizes that music is about much more than just what we hear.
If your family loves the discovery aspect of American Idol, The Voice offers a similar competitive thrill but often focuses even more on the technical "coaching" of unique voices.
For younger kids who need to see more examples of high-empathy men in media, this movie about Fred Rogers is the gold standard.
Wait, a game? Yes. If you want a digital experience that mirrors the "slow down and care for others" vibe of Brooks’ backstory, Stardew Valley is a cozy, low-stress game about building community and helping your neighbors.
Q: Is American Idol Season 24 appropriate for kids?
American Idol is generally rated TV-PG and is very family-friendly. While some contestants may have "edgy" backstories, the show focuses on talent and personal growth, making it a great co-viewing option for ages 8 and up.
Q: Why do people call Brooks Rosser a "unicorn"?
The "unicorn" label was popularized by the judges to describe his one-of-a-kind vocal tone and his unconventional path to the show. It’s a compliment to his individuality and his refusal to conform to standard pop music tropes.
Q: Where can my kids watch Brooks Rosser's performances safely?
The safest way to watch is via the ABC app or the official American Idol YouTube channel. Be cautious with TikTok or X (formerly Twitter) due to the unpredictable nature of the comments sections.
Brooks Rosser is more than just a guy with a guitar and a dream; he’s a cultural moment that parents can actually get behind. He’s proof that you don't have to participate in "brain rot" culture to go viral. By supporting artists like Brooks, we’re showing our kids that the most valuable thing they can bring to the digital world is their actual, unvarnished selves.