2022, Juvenile Fiction
WISE Score
A neon-soaked, pun-heavy board book that turns Halloween into a high-energy dance party rather than a jump scare.
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If you are tired of the same three 'spooky' board books that every library has, this is the upgrade. It's high-energy, visually popping, and replaces the typical Halloween gloom with a neon-colored party.
It’s a great seasonal pick that doesn't take itself too seriously. The Hello!Lucky sisters have a knack for making books that feel like a shot of espresso for your kid's library—fast-paced, fun, and impossible to ignore.
This is squarely for the 0-4 crowd. It’s a board book designed for small hands and short attention spans. If your kid is old enough to start reading on their own, they'll likely find this too 'babyish.'
It's a celebratory, pun-filled board book that focuses on the fun, communal aspects of the holiday rather than anything genuinely frightening.
The Hello!Lucky illustration style is vibrant and distinct, using neon palettes and quirky characters that stand out from typical, muted toddler books.
It is a physical board book for toddlers. No ads, no tracking, no toxicity—just cardboard and ink.
Great for early language development through wordplay and puns, plus visual stimulation from the high-contrast art.
If you've seen My Mom Is Magical! or My Dad Is Amazing!, you know the drill here. Sabrina and Eunice Moyle (the duo behind Hello!Lucky) have a very specific brand: neon palettes, inclusive character designs, and a relentless commitment to puns. In Halloween Is a Treat, they apply that same filter to ghosts, goblins, and candy.
What makes this work better than your average seasonal board book is the visual sophistication. While the text is simple enough for a one-year-old, the art is genuinely cool. It feels like a piece of modern graphic design that just happens to be printed on thick cardboard.
It might seem silly to read 'spooktacular' and 'bone-afide' to a toddler who can't even say 'spooky' yet, but there's a literacy win here. Exposure to wordplay and varied vocabulary helps build those language comprehension strands early on. Plus, it gives you something to do with your voice while reading, which keeps the kid more engaged than a flat recitation of 'The pumpkin is round.'
If your family is leaning into the 'not-so-scary' side of the season, this is a staple. It’s a low-stakes, high-reward read that fits perfectly into a bedtime routine leading up to the 31st.
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