Wonderbly is the rare 'tech-enabled' product that actually results in less screen time. By using smart algorithms to generate custom stories, they’ve managed to make physical books feel as 'custom' as a video game avatar.

It’s the perfect gift for the grandparent who wants to be a hero or the parent trying to kickstart a reading habit. Since Penguin Random House bought them in 2025, the quality has stayed high, and the variety of stories has only grown. It’s not cheap, but it’s a keepsake, not a disposable toy.