Is SKKN by Kim still in business?

The brand announced it would wind down operations by June 29, 2025. By 2026, the website is likely either closed or operating as a legacy site for remaining inventory.

Are the products safe for my teenager's skin?

Technically 'safe' doesn't mean 'appropriate.' Many SKKN products contain high concentrations of active ingredients meant for aging skin, which can cause irritation or damage to a younger person's delicate skin barrier.

Why is everyone talking about 'Sephora Kids' in relation to this?

SKKN was part of a wave of luxury brands that became status symbols for 'tweens' on social media, leading to kids buying products they didn't need and couldn't afford.

Is the website safe to browse?

Yes, it’s a standard e-commerce site. No user-generated content or chat features to worry about—just a lot of high-pressure sales tactics.

SKKN BY KIM – WISE Score & Parent Review | Screenwise

SKKN BY KIM

Name: Screenwise
Author: Screenwise

Website2022

25%

WISE Score

Kim Kardashian’s high-end skincare experiment is officially sunsetting, leaving behind a minimalist shop that’s better for your shelfie than your skin.

SKKN BY KIM

Website

2022

25%

WISE Score

Kim Kardashian’s high-end skincare experiment is officially sunsetting, leaving behind a minimalist shop that’s better for your shelfie than your skin.

Jump to

Screenwise Verdict

If you’re here because your middle-schooler is begging for a concrete-colored bottle of hyaluronic acid, let’s be real: they don’t need it. SKKN BY KIM was a play for the 'ultra-luxury' market, and by 2026, the brand is essentially a ghost of its former self, having officially begun winding down operations in 2025.

There’s nothing 'dangerous' on the site, but it’s a monument to the kind of high-pressure beauty standards that fuel the 'Sephora Kid' phenomenon. It’s expensive, it’s unnecessary for young skin, and it’s mostly just a status symbol for your bathroom counter.

Age Fit

This is for adults. There is no reason for anyone under 18 to be browsing a prestige skincare site, especially one with active ingredients designed for mature skin.

WISE Breakdown

Wholesome

It's a luxury vanity brand. While not 'toxic' in a traditional sense, it promotes a high-maintenance, consumerist approach to beauty that can be a lot for younger kids to navigate.

Imaginative

It's a retail website. Beyond some minimalist industrial design, there is zero creative or imaginative engagement here.

Safe

As a corporate e-commerce site, it's 'safe' from a content perspective (no gore, no chat rooms). However, standard marketing trackers and data collection are in play.

Enriching

There is no educational value here. It’s about selling expensive moisturizers to adults, not building skills or empathy.

Parent Info

✓

Why It Might Be Great

Minimalist Aesthetic: If you’re into the 'brutalist concrete' look, the packaging design was genuinely a vibe.
Refillable Focus: The brand made a decent push for sustainable, refillable pods, which is a rare win in luxury beauty.
Clean-ish Ingredients: The formulas were generally well-reviewed by actual dermatologists for being fragrance-free and science-backed.

⚠

What to Watch For

The 'Sephora Kid' Trap: This brand sits right in the middle of the trend where 10-year-olds think they need complex anti-aging routines.
Price Point: These are prestige prices ($95+ for some creams) for products that are often functionally identical to drugstore brands.
Aggressive Marketing: The site is a funnel designed to sell you a 9-step routine you probably don't need.

Conversation Starters

"Why do you think a celebrity's name makes a face cream cost four times as much?"
"Do you think skin actually needs nine different products every single morning?"
"How does social media make us feel like we need 'perfect' skin to be happy?"

Deep Dive

The SKKN era was defined by two things: concrete-chic packaging and the confusing sight of middle schoolers begging for 'medical-grade' actives. While the brand is winding down as of 2025/2026, the website serves as a digital museum of the 'clean girl' aesthetic that dominated the early 2020s.

For parents, the main concern isn't the website itself—which is a standard, sterile e-commerce shop—but the marketing ecosystem that surrounds it. Kim Kardashian didn't invent the idea of selling youth in a bottle, but she did perfect the art of making it look like an architectural statement.

If your kid is browsing this, they aren't looking for skincare; they're looking for social currency. Most of these products contain active ingredients (like high-concentration acids or vitamin C) that can actually damage a child's skin barrier if used incorrectly. By 2026, the site is mostly a place to clear out remaining stock or handle legacy customer service, making it even less relevant for a modern family.

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