LEGO Friends – WISE Score & Parent Review | Screenwise

LEGO Friends

Name: Screenwise
Author: Screenwise

show2012

65%

WISE Score

7.0

TMDB

Five friends have pastel LEGO adventures in this 2012 toy commercial—wholesome but dated, like finding your old Tamagotchi in a drawer.

7.0

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LEGO Friends

show

TV-Y, 2012

65%

WISE Score

7.0

TMDB

Five friends have pastel LEGO adventures in this 2012 toy commercial—wholesome but dated, like finding your old Tamagotchi in a drawer.

7.0

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7.0

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Screenwise Verdict

LEGO Friends (2012) is the definition of 'fine'—it's safe, it won't rot anyone's brain, and it models basic friendship skills. But let's be real: this is a toy commercial from 2012 that leaned HARD into gender stereotypes, and it shows its age.

The pastel-everything aesthetic and focus on shopping, beauty, and traditionally 'girly' activities feels pretty limiting compared to what's available now. Even LEGO itself has evolved beyond this approach. The storytelling is predictable and shallow—these aren't adventures so much as 'the girls go to the mall' scenarios animated in LEGO form.

If your young kid is obsessed with LEGO Friends toys, this won't hurt them, but it also won't challenge or inspire them much. There are better options out there that offer actual imagination and depth while still being safe and age-appropriate. This is what you put on when you need 22 minutes of peace and have exhausted everything else.

Age Fit

Best for 4-7 year olds who are in the target demographic for LEGO Friends toys. Older kids will likely find it babyish and outdated, while younger toddlers might not follow the plots.

WISE Breakdown

Wholesome

The show centers on friendship and cooperation among five girls navigating everyday adventures. LEGO's brand typically models positive social behavior and problem-solving. However, the 2012 version has been critiqued for leaning heavily into gender stereotypes (pastel colors, shopping, beauty salon themes) which feels dated and limits the emotional range compared to more modern kids' content.

Imaginative

It's LEGO, so there's inherent building and creative play tied to the brand, and the show does feature various adventures and scenarios. However, the 2012 series is fairly formulaic and doesn't push boundaries creatively—it's more about reinforcing the toy line's aesthetic than inspiring truly original thinking. The adventures are predictable 'fun day out' scenarios rather than inventive storytelling.

Safe

Extremely safe content with no violence, scary elements, or inappropriate material. It's designed for young children and stays firmly in that lane. Kids mode is available on platforms. The biggest 'safety' concern is really just the gender-stereotyping which could reinforce limiting ideas, but there's nothing that would shock or disturb a young viewer.

Enriching

The show does model friendship skills and basic problem-solving, which has some developmental value. However, it's primarily designed to sell toys and the storytelling is quite shallow. There's minimal cognitive challenge, limited emotional depth, and the gender-stereotyped themes (shopping, appearance-focus) don't offer much meaningful growth. It's entertaining for its target demographic but not particularly enriching beyond basic social lessons.

Parent Info

✓

Why It Might Be Great

Completely safe content with zero concerning elements—you can leave the room without worry
Models basic friendship skills like cooperation and problem-solving (even if simplistically)
Ties into LEGO building play, which can extend screen time into creative hands-on activity
Short episodes work well for younger attention spans

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What to Watch For

Heavy gender stereotyping—lots of pink, shopping, beauty salons, and 'girly' activities that feel pretty limiting by 2025 standards
It's essentially a 22-minute toy commercial, so expect requests for LEGO Friends sets
The 2012 animation and storytelling style feels quite dated; modern kids may find it boring compared to current shows
Very formulaic plots that don't challenge viewers much

Conversation Starters

"What kind of adventures would you want to go on with your friends?"
"Do you think only girls can like the things these characters like, or can anyone enjoy them?"
"What would you build if you had all these LEGO pieces?"
"Which character is most like you? Why?"

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