Name: Screenwise
Author: Screenwise

Where to Find

App Store

Google Play

Screenwise Verdict

The MyGabb app does exactly what it promises: lets you track your kid's location and manage their smartwatch contacts. The philosophy is solid—give kids communication tools without handing them a TikTok-and-Snapchat delivery device.

But here's the thing: this isn't a game or a show you're evaluating for entertainment value. It's a parenting tool, and its WISE score reflects that. It's wholesome (supports healthy independence), not imaginative (it's a control panel), reasonably safe (though hardware reliability is a real concern), and moderately enriching (teaches responsibility, but it's still just a watch).

The real question is whether the Gabb Watch itself is worth the investment, and the internet is split. Some parents love it; others say the watch died in six months and customer service ghosted them. If you're considering this, budget for the possibility that you're buying a $150 watch that might need replacing in a year. The app itself? It's fine. It's the hardware that'll make or break the experience.

Age Fit

This app is for parents of kids ages 5-14 who have a Gabb Watch. The sweet spot is probably 7-12—old enough to be out of sight sometimes (school, friend's house, park) but not ready for a smartphone. By 13-14, most kids are pushing for a real phone anyway.

WISE Breakdown

Wholesome

88

The MyGabb app exists solely to facilitate parent-child connection and safety monitoring in a healthy, non-intrusive way. It models responsible tech use by giving parents oversight without being overbearing—GPS tracking, safe zones, and contact management are all about supporting independence with guardrails. The entire Gabb ecosystem is built around the philosophy of 'tech in steps,' which is fundamentally wholesome. No social media, no internet browser, no toxic content pipeline.

Imaginative

35

This is a utility app for parents to manage their kid's device—there's zero creative component here. It's GPS tracking, contact lists, and geofencing alerts. The Gabb Watch itself might have some imaginative play value for kids (pretending to be a spy, feeling grown-up), but the MyGabb app is pure parental admin. It doesn't invite exploration, building, or creative expression. It's a tool, not a toy.

Safe

82

The app itself is extremely safe—no ads, no third-party content, no social features that could expose kids to strangers. However, web search results reveal significant hardware reliability concerns: multiple Reddit parents report the watch breaking within months despite careful use, which creates a false sense of security if parents think they're tracking their kid but the device has died. One review noted the watch 'stopped working after 6 months' and customer service was unhelpful. That's a safety issue when the core promise is location tracking. The app is safe; the ecosystem has reliability red flags.

Enriching

62

The app teaches parents how to support independence with boundaries, which is genuinely valuable parenting practice. For kids, having a Gabb Watch can build responsibility, time management (it has a clock!), and communication skills without the dopamine-hijacking features of a smartphone. But the MyGabb app itself? It's just a control panel. It's enriching in the sense that it enables healthier tech habits, but it's not teaching coding, building empathy, or sparking curiosity. It's infrastructure for good parenting, not a growth experience in itself.

Parent Info

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Why It Might Be Great

Gives kids a taste of tech independence without the social media/internet rabbit hole
GPS tracking and safe zones let you know when your kid arrives at school or leaves the park without helicopter hovering
Parent-approved contacts only—no random classmates texting at 10pm
The 'tech in steps' philosophy is genuinely thoughtful; not every 8-year-old needs Instagram
Simple interface means you're not spending 45 minutes configuring parental controls

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What to Watch For

Multiple parents report the actual watch hardware breaking within 6-12 months despite careful use—a dead GPS tracker is worse than no tracker
Requires monthly subscription for cell service (around $10-15/month depending on plan)
Only works with Gabb devices; you're locked into their ecosystem
Customer service complaints are common when things go wrong

Conversation Starters

"How does it feel to have your own watch? Does it make you feel more grown-up?"
"When do you think you'll be ready for a phone with internet? What would you want to do with it?"
"If I need to check where you are, how does that make you feel—safe or like I don't trust you?"
"What would you do if your watch stopped working and you needed to reach me?"

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