Ferdinand

Ferdinand

movie

PG, 2017

WISE
75%

WISE Score

70

Avg. Tomatometer

A gentle bull who'd rather smell flowers than fight gets mistaken for a warrior—wholesome message, forgettable execution.

IMDb6.7
RT Critics70%
MC58
Common Sense Media
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Screenwise Verdict

Ferdinand has its heart in the right place—a pacifist bull who just wants to smell flowers is a lovely premise, and the message about non-violence and staying true to yourself is genuinely valuable for young kids. The animation is pleasant, and it's safe enough for preschoolers with a quick heads-up about the father's death and the bullfighting scenes.

But here's the thing: it's just so formulaic. The jokes fall flat, the plot hits every predictable beat, and the audience score (52% on RT) tells you what you need to know—people were underwhelmed. It's fine for a rainy afternoon with your 5-year-old, but don't expect anyone to be quoting it or asking to rewatch it next week. It's the animated equivalent of a participation trophy: nice effort, forgettable result.

Age Fit

Best for ages 4-9. The gentle themes and bright animation work well for early elementary kids, though preschoolers may need reassurance during the scary bits. Older kids will likely find it too predictable and boring.

WISE Breakdown
Wholesome
88

Gentle bull who prefers flowers to fighting delivers a genuinely wholesome message about peaceful resistance and staying true to yourself. Models compassion, non-violence, and friendship without being preachy. Some mild name-calling ('soft,' 'loser') and crude humor ('fertilize the lawn'), plus the father's off-screen death, but overall emotionally healthy and age-appropriate. The pacing is formulaic but not chaotic.

Imaginative
62

Bright animation and the core concept of a pacifist bull is charming, but the execution is paint-by-numbers. Reviewers consistently note the screenplay is formulaic and jokes fall flat. It's based on a beloved 1936 book, so the premise itself has imaginative roots, but the 2017 film doesn't add much creative spark or invite deeper exploration. It's pleasant but predictable.

Safe
82

PG-rated with mild cartoonish action (bullfighting arena, brief spear-wounding scene, father's off-screen death). Common Sense Media recommends age 4+, noting a few scenes may be scary for youngest viewers. Light profanity, innuendo-type lines, and themes of loss/animal cruelty require some parental heads-up but nothing shocking or traumatic. The violence is clearly telegraphed in context (bullfighting story), so no surprise gore or content that would blindside families.

Enriching
75

The central message about non-violence, empathy, and standing up for your principles is genuinely valuable and offers good conversation fodder about compassion and what it means to be brave. The bullfighting context can spark discussions about animal welfare. However, the formulaic storytelling and forced humor limit how much kids will actually absorb or remember beyond 'be yourself.' It's enriching enough but not particularly deep or memorable.

Parent Info

Why It Might Be Great

  • Genuinely sweet message about non-violence, compassion, and being yourself without conforming to expectations
  • Bright, colorful animation that's easy on the eyes for younger kids
  • Based on the beloved 1936 classic, so there's nostalgia factor for parents
  • Good conversation starter about animal welfare and what courage really means
  • Safe for early elementary ages (4+) with minimal scary content

What to Watch For

  • Father's off-screen death early in the film—brief but may upset sensitive kids
  • Bullfighting arena scene with a spear-wounding moment (not graphic but startling)
  • Humor often misses the mark and can feel forced or crude
  • Formulaic plot means older kids or parents might find it boring

Conversation Starters

  • "Ferdinand didn't want to fight even though everyone expected him to. Have you ever felt pressure to do something you didn't believe in?"
  • "Why do you think the other bulls made fun of Ferdinand for being gentle? Is being strong the same as being tough?"
  • "What did you think about the bullfighting? Why do you think some people think it's wrong?"
  • "Ferdinand's best friend was a goat who was really different from him. Who are your friends that are different from you?"
Stills
Ferdinand — still 1
Ferdinand — still 2
Ferdinand — still 3
Ferdinand — still 4
Ferdinand — still 5
Ferdinand — still 6
Ferdinand — still 7
Ferdinand — still 8

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