Beyond the Big Air
When All.I.Can. dropped in 2011, it shifted the paradigm for what a ski movie could be. Most films in this genre are designed to be played in the background of a party—fast-paced, loud, and focused entirely on the athlete's ego. This film, produced by Sherpas Cinema, took a hard left turn into cinematic art.
The standout moment that most people remember is the late JP Auclair's street segment in Trail, BC. He skis over pavement, jumps over cars, and grinds down handrails through a gray, industrial town. It’s a masterclass in creative cinematic language, forcing the viewer to see the 'playground' of the mountains as something that exists even in our backyard.
For a parent, this is a great tool for building environmental literacy. It doesn't feel like a science textbook. It feels like an adventure. By showing the melting glaciers of Greenland and the shrinking snowpacks in Chile, it provides a visual record of change that is much more impactful than a chart or a graph. Even if your kid has never touched a pair of skis, the sheer scale of the photography is enough to keep them engaged.
It’s worth noting that while the film is over 15 years old now, the visuals haven't aged a day. High-end mountain cinematography reached a plateau of excellence around this time, and All.I.Can. remains one of the high-water marks of the genre. It’s a quiet, beautiful, and occasionally heart-pounding reminder that the places we love are worth protecting.