Marco Polo

Marco Polo

app

Everyone, 2014, Communication

WISE
74%

WISE Score

4.8

App Store

Walkie-talkie meets FaceTime: asynchronous video messaging that's actually designed to connect people, not addict them.

Screenwise Verdict

This is one of the rare apps that actually does what it claims: helps people feel close without all the garbage that comes with most social platforms.

Marco Polo isn't going to teach your kid to code or spark their imagination—it's a communication tool, plain and simple. But it's a well-designed one built by people who seem to actually care about not being manipulative. No ads, no algorithm pushing engagement, no likes to chase. Just face-to-face video messages you can send and receive on your own time.

The safety piece depends entirely on you managing the contact list. If your 7-year-old is only Marco Polo-ing with Grandma, Aunt Sarah, and their cousin, you're golden. If they're adding random school friends whose parents you've never met, you need tighter controls. Think of it like giving your kid a phone—the tool itself is fine, but you're responsible for who they're calling.

For families with deployed parents, long-distance grandparents, or friends who moved away, this thing is legitimately great. Way better than trying to coordinate Zoom calls across time zones with squirmy kids. The asynchronous nature is the whole point—send a video when you think of it, watch the response when it arrives.

Not groundbreaking, not particularly enriching beyond basic relationship maintenance, but solid and trustworthy in a landscape full of predatory apps. That counts for something.

Age Fit

Best for ages 6-12 when supervised and contact lists are parent-controlled. Younger kids can participate in family Marco Polos with help. Teens and adults use it extensively for maintaining long-distance relationships—it's genuinely useful across ages when used as intended.

WISE Breakdown
Wholesome
88

Private video messaging designed to foster genuine connection without the toxicity of social media—no likes, no comparisons, no algorithmic manipulation. Built by parents who understand the value of authentic communication. The asynchronous format respects natural conversation rhythms rather than demanding instant responses.

Imaginative
45

It's a communication tool, not a creative platform. While video messaging can facilitate imaginative play between kids or creative storytelling, the app itself doesn't invite building, exploration, or creative expression beyond basic emoji reactions and effects. It's functional rather than inventive.

Safe
82

No ads, no data selling, and a business model based on optional subscriptions rather than manipulation. Contact-based system means kids can only communicate with known phone numbers. Kids mode available. However, it's video-based communication which carries inherent risks if contact lists aren't carefully managed by parents. Privacy policy is transparent about data collection for service provision.

Enriching
72

Teaches asynchronous communication skills and helps maintain meaningful relationships across distance—valuable in our fractured world. Research indicates the app makes people happier. However, it's primarily a utility for connection rather than a source of cognitive growth or skill-building. The value is in who you connect with, not the tool itself.

Parent Info

Why It Might Be Great

  • Built by parents who get it—no ads, no data selling, no engagement tricks to keep you scrolling
  • Perfect for staying close to grandparents, deployed parents, or friends who moved away without the chaos of real-time video calls
  • Kids mode available, and the contact-based system means no random strangers sliding into DMs
  • Research-backed claim that it actually makes people happier (rare for a tech company to measure this)
  • Asynchronous format teaches patience and thoughtful communication instead of instant-gratification texting

What to Watch For

  • You absolutely need to control who's on your kid's contact list—it's only as safe as the people they're talking to
  • Video communication means kids are on camera, which requires conversations about appropriate behavior and what to share
  • Free version is solid, but the Plus upsell is present (though not manipulative)
  • Still requires screen time, even if it's for connection rather than consumption

Conversation Starters

  • "Who do you most want to send a Marco Polo to? What would you tell them about your day?"
  • "What's the difference between sending a video message and just texting? Which feels more like really talking?"
  • "If Grandma sends you a Marco Polo, what are some things you could show her in your response?"

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