Is Leonhart's content really safe for younger kids?

Language-wise, yes. He avoids profanity and maintains a 'cool older brother' vibe. The only 'unsafe' element is the heavy emphasis on the monetary value of cards, which can be a lot for a kid who doesn't understand the difference between a hobby and a high-stakes investment.

Does he actually spend tens of thousands of dollars on single packs?

Yes, but it's part of his business model. The revenue from the video usually offsets the cost of the pack. It's important to explain to kids that he isn't just 'throwing money away'—he's investing in content for his 1.9 million subscribers.

What is the 'Hart Squad'?

That's the name for his fan community. It involves a Discord server and a Patreon. While the YouTube videos are clean, unmoderated community spaces like Discord always require a higher level of parental oversight.

Is this a good way for my kid to learn how to play Pokemon?

Not really. Leonhart is about the cards as objects, not the cards as a game. If they want to learn to play, look for 'Pokemon TCG Live' tutorials or official Play Pokemon channels instead.

Leonhart – WISE Score & Parent Review | Screenwise

Leonhart

Name: Screenwise
Author: Screenwise

YouTube2006

65%

WISE Score

2.0M

Subscribers

High-energy Pokemon card unboxings that turn cardboard into high-stakes drama.

Leonhart

YouTube

2006

65%

WISE Score

2.0M

Subscribers

High-energy Pokemon card unboxings that turn cardboard into high-stakes drama.

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2.0M

Screenwise Verdict

Leonhart is the gold standard for Pokemon 'PokeTubers.' It’s loud, it’s hype-heavy, and it’s obsessed with Charizards. While the host, Lee, is a class act who keeps things family-friendly, the content itself is essentially 'Loot Box: The Show.'

If your kid is already deep into Pokemon, this is a much safer alternative to the more toxic or clickbaity corners of YouTube. Just be prepared for the inevitable 'Can I buy a booster box?' request that follows every video.

Age Fit

Great for kids 8 and up who are already into the Pokemon TCG. Younger kids might enjoy the colors and excitement, but the heavy talk about market value and grading will go over their heads.

WISE Breakdown

Wholesome

Lee Steinfeld (Leonhart) is genuinely enthusiastic and keeps his language clean. It's high-energy and positive, though the heavy focus on 'pulling' high-value cards can feel a bit like a consumerist sugar rush.

Imaginative

This is primarily passive entertainment centered on unboxing products. While it might inspire a kid to organize their own collection, it doesn't offer much in the way of creative building or storytelling.

Safe

The content itself is very safe—no gore, no toxicity, and no adult themes. The primary safety 'risk' is the psychological lure of loot-box style mechanics and the promotion of external community platforms like Discord and Patreon.

Enriching

There is some historical context regarding the Pokemon TCG and the mechanics of card grading, but the 'educational' value is mostly limited to market speculation and collecting hobbyism.

Parent Info

✓

Why It Might Be Great

Professional polish from a host who is a legitimate voice actor (he's been in One Piece), ensuring the energy never dips.
Deep nostalgia for parents and kids alike, featuring everything from 1999 Base Set packs to the newest Japanese releases.
High production value vlogs that take the hobby out of the bedroom and into libraries, abandoned shops, and international locations.
Strictly clean commentary, making it one of the few 'safe' corners of the high-stakes card-opening world.

⚠

What to Watch For

The 'gambling' vibe is real; videos often center on the dollar value of a card (e.g., '$60,000 Pokemon Card!') which can skew a kid's perception of the hobby.
Frequent sponsorships and affiliate links for meal kits, grading services, and merch are baked into the content.
The FOMO factor is high; it's easy for a kid to watch these and feel like their own 'boring' packs are a failure if they don't hit a 'chase' card.

Conversation Starters

"Why do you think people are willing to pay thousands of dollars for a piece of shiny cardboard?"
"If you had $12,000, would you buy a car or a 1st Edition Pokemon pack? Why?"
"Does watching someone open a rare card make you want to buy more packs, or does it satisfy the itch just by watching?"
"What makes a card 'valuable' to you—is it the price, the artwork, or how good it is in the actual game?"

Deep Dive

The Business of Shiny Cardboard

Leonhart (Lee Steinfeld) has been at this since 2006, which in YouTube years makes him a prehistoric entity. He survived the Logan Paul-induced Pokemon boom of 2020 by leaning into his background as a voice actor. He isn't just a guy opening mail; he's a performer. This makes the channel incredibly watchable, but it also heightens the emotional stakes of every 'pull.'

For a parent, the main thing to understand is that Leonhart isn't really about playing the Pokemon Trading Card Game. You won't find many tactical breakdowns of how to win a tournament. Instead, this is about the collecting and speculative side of the hobby. He focuses on card condition, PSA/BGS grading, and the 'thrill of the hunt.'

"I risked $12,500 opening a 1st Edition Pack."

That kind of headline is standard for the channel. It’s important to frame this for your kids as entertainment, not a financial strategy. He’s able to take these risks because it's his job and his business. For a kid, it’s a great way to see rare cards they’ll likely never hold in person, but it can also lead to 'pack-opening fever' where the joy of the game is replaced by the hunt for the next expensive hit.

If you want to use this for good, use it to talk about scarcity and value. Why is a card with a specific stamp worth more than one without it? It’s a surprisingly decent entry point into basic economics, provided you can get past the screaming when he sees a holographic orange dragon.