Prime Video is like handing your kid the keys to a massive video store and saying 'pick something appropriate.' It can be fine—even great—but only if you're willing to do the work.
The Kids Mode exists, parental controls are there, and the content library includes genuinely wonderful shows and movies. But the default experience is a free-for-all where Peppa Pig sits next to Reacher, and one wrong click means your 7-year-old is watching something with graphic violence.
The bigger issue? It's designed to maximize watch time, not enrich lives. The algorithm doesn't care if your kid watches quality storytelling or brain-numbing filler—it just wants them glued to the screen. And unlike curated kids' platforms, Prime Video treats children as mini-adults who can navigate a catalog of 50,000 titles.
If you're already paying for Prime and willing to lock things down tight, co-watch regularly, and actively curate what your kids access, it can work. But if you're looking for a set-it-and-forget-it solution? This isn't it.