The Anti-YouTube Kids
In a world where YouTube Kids is increasingly a minefield of weird AI-generated nonsense and aggressive toy marketing, Rai Yoyo feels like a sanctuary. The app is built by Rai Kids, the children's arm of Italy's national broadcaster, and that public-service mission is evident in every design choice.
What stands out most is the character-based navigation. For a three-year-old who can't read yet, being able to find their favorite show by clicking a familiar face is empowering. It reduces the 'parent, help me!' friction that plagues more complex interfaces like Netflix or Disney+.
Privacy First
The privacy model here is refreshing. You create a profile with a nickname—no email required for the child, no birthdate, no tracking. This isn't just about 'safety' in terms of content; it's about digital hygiene. By not building a data profile on your kid from age two, the app sets a standard that more tech giants should follow.
Content and Language
Naturally, the content is in Italian. For families in the diaspora or those looking to introduce a second language early, this is the single best free resource available. The shows range from international hits like Bluey (often dubbed) to homegrown Italian classics like La Pimpa. The dubbing quality is top-tier, and the selection is massive.
Even if you don't speak Italian, the interface is so intuitive that you can navigate it with a few minutes of trial and error. The parental 'gate' (usually a simple math problem or long-press) keeps kids out of the settings, and the timer function is a godsend for avoiding the 'just one more' tantrum. It’s a polished, professional tool that proves you don't need a subscription fee to get a premium experience.
