Amazon Prime Video is the streaming equivalent of handing your kid the TV remote in a hotel room—sure, there's Cartoon Network somewhere in there, but they're gonna see a lot of weird stuff while channel surfing.
The app itself is fine technically: downloads work, streaming is reliable, X-Ray is genuinely cool. But the user experience is designed for adults who want to binge The Marvelous Mrs. Maisel, not for families trying to find safe content for kids. The home screen is a minefield of mature content thumbnails, and the algorithm doesn't care that a 7-year-old just watched Paddington—it'll still recommend The Boys in the next breath.
Kids Mode exists and works decently when set up, but it requires intentional effort. You need to create profiles, set PINs, restrict content ratings, and regularly check what's being watched. For parents willing to do that work, Prime has solid family content buried in its massive library. For everyone else, this is just another way for kids to accidentally stumble into content they shouldn't see while you're making dinner.
Bottom line: Prime Video can be part of a healthy media diet, but only if you treat it like the adult platform it is and lock it down accordingly. Don't expect it to babysit safely on its own.
